TikTok Ads

TikTok is a popular social media platform that has been growing rapidly in recent years. As of 2022, TikTok’s ad revenue has topped $9.9 billion, which is a 155% increase from the previous year 1. TikTok offers the option of In-Feed Ads, part of the biddable ad category. These ads are visible to TikTok users within their video feed, and they allow advertisers to target users based on factors like age, geographic location, gender, interests, and the device they’re using. Moreover, advertisers can also set their own specific targeting parameters when crafting in-feed ads. Marketers can purchase them based on cost-per-click (CPC), cost-per-thousand views, or cost-per-view pricing models. A minimum investment of $500 is required to launch In-Feed ads 2. The TikTok Money Calculator allows you to calculate your estimated earnings from your TikTok account if you believe you are an influencer based on your engagement and number of followers. This is for the “Western” version of TikTok, not the Chinese version, Douyin. The tool below is not official TikTok tool and is not in any way associated with or endorsed by TikTok. We developed this tool to provide earning potential guidelines to influencers. Ultimately, both the brand and influencer negotiate what they consider to be fair value for endorsing the product or service. This is only an estimation and can vary greatly by niche, country, audience location and audience brand affinity. The estimated earnings per post can range from $0 to $0 depending on the number of likes, followers, videos, and engagement rate. TikTok has been a popular platform for advertisers to reach younger audiences. Here are some examples of successful TikTok ads: K18: K18 is an online biotech haircare brand that used In-Feed TikTok Ads to boost brand awareness and gain 20K+ followers 1. Fenty Beauty Fenty Beauty: Fenty Beauty, a cosmetics brand, used a Hashtag Challenge to promote their products. The challenge encouraged users to create videos of themselves using Fenty Beauty products and share them on TikTok. The campaign was a huge success, with over 4.5 million user-generated videos and 1.5 billion views 2. Guess Guess: Guess, a clothing brand, used a Hashtag Challenge to promote their new denim line. The challenge encouraged users to create videos of themselves wearing Guess denim and share them on TikTok. The campaign was a huge success, with over 5.5 million user-generated videos and 10.5 billion views 2.